My Creative World
Where Curiosity Meets Craft
I see design as a reflection of who I am. Curious, creative, and always chasing meaning in what I make. Every project feels like a little adventure, mixing heart with imagination and turning it into something that actually connects with people.
Below is a bit of my work. Each project shows a different side of the creative world I live in.
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Autism Talks
When the founder realized there were no local spaces for autistic adults to just be, she didn’t wait for someone else to build it, she did it herself. This project was about giving that brave new community a visual voice that felt as bold and neurodivergent as the members themselves. I ditched the typical corporate puzzle piece look for something much more authentic: a retro-inspired, high-energy brand that celebrates standing out.
- Logo & identity system
- Web design
- 4-Page newsletter
- Marketing collateral
- Brand guidelines
NAMI: Masked & Unmasked
Mental illness often carries a heavy weight of silence and masking. For this project with NAMI, the goal was to strip away the clinical coldness and replace it with a visual language that feels bright, supportive, and deeply human. We used vibrant sunflowers and clear, open sky imagery to represent hope and the unmasking of the internal struggle.
This was a full-scale awareness campaign designed to meet people exactly where they are.
- Campaign identity
- Awareness collateral
- Educational materials
- Social impact kit
- Accessibility standard
360 OUTDOORS
Most outdoor brands feel like they were made in a sleek office building. For 360 OUTDOORS, the goal was the exact opposite: to build a brand that feels like a day in the woods.
From the custom Bigfoot illustrations to high-impact billboards that don’t pull any punches, every piece of this identity was built to stand out. I focused on creating a visual system that works just as well on a muddy truck decal as it does on a high-end hoodie, ensuring the brand stays loud and consistent across the board.
- Logo & Identity system
- Billboard campaigns
- Merch & apparel
- Custom illustration
- Brand guidelines
Little Ash Girl
The original Grimm Brothers’ stories weren’t meant to be pretty, they were gritty, dark, and often unsettling. This wasn’t about making a generic fairy tale; it was about building a visual identity for a story rooted in ash, embers, and gothic shadows.
The design focuses on the Uncanny Effect. That feeling where something familiar looks just a little bit wrong.
- Custom book jacket
- Aesthetic analysis
- Design logic system
- Custom Typography
- Production specs
